Z+

ADAMS
LANDING Adams Landing is a luxury condominium community on Cincinnati’s riverfront. Logo and Identity communication criteria included: old world romance (reflects European style of architecture), in the heart of the city (in close proximity to downtown businesses and amenities) and at the river’s edge (beautiful views; riverfront park/playgound). The key features of this community are all symbolized in its logo: 1. shield shape: aristocratic, old world quality 2. wavy lines: river, flags, 3. pictogram: downtown’s central fountain, 4. horizontal bars: linear, graphic quality of downtown skyline silhouette.
> detail: floor plan
> detail: map
> detail: small images

THE
DEVINE
GROUP An organization specializing in the discovery of human potential and development of inter-relationships within the corporate environment. Logo development communication criteria included: expression of self-knowledge, awareness, inner/outer relationships, personal potential. Design solution involved a flexible logo system which is formed from consistent typographic elements used in conjunction with various images (androgynous figure, world, sun, and compass).

IMAGE
SCIENCES A technology based company with expertise in high speed, high quality, variable printing heads, drivers, and circuitry. Logo Development focused on printing/marking technology, automation, exact repeatability, and uses an abstracted printer’s mark to symbolize the technology, computerization, and precision of products.

READING
ROCK A commercial and residential building materials supplier whose audience is primarily architects, designers, specifiers, and then builders – commercial/industrial and residential and finally, homeowners. Logo development involved a pyramidal arrangement of positive/negative brick/block, implying strength and permanence while illustrating the business of Reading Rock: brick/block manufacture and sales.

THE
ROOKWOOD
GROUP The Rookwood Group is a business consulting and systems integration firm focused on the needs of marketing professionals, providing asset management solutions for large corporations. “Designing Systems to Order your Universe” required an identity that would reflect the service of creating order and access to a broad range of communications materials.

SEEIDEAS
INC. Seeideas helps organizations achieve marketplace leadership through successful product development. The logo development sought to articulate both process as well as movement towards specific goals and objectives.
> detail: stationary
> detail: newsletter

SÖDERLUND
ASSOCIATES An executive search/recruitment consulting firm targeting senior management positions in technology, financial, marketing and health care fields. Logo development sought to imply timely, thorough, high-quality service, plus communicate high-tech with an element of fun. Design of encircled pinnacle solution conveys honed search techniques through constant, multi-directional/dimensional process.

SOUTHWESTERN
PUBLISHING:
Orcas in
Our Midst Orcas In Our Midst. Design for an educational project by Southwestern Publishing, included: logo and identity development, student book cover, teacher's book cover, CD packaging, and related print items.
> detail: cover

ZARING HOMES
INC A developer and builder of single-family, luxury homes. Communication criteria included: hand-crafted, quality; classic proportions/design; personal attention. Logo development focused on the name of the builder by using a letterform, its elegant construction made visible, and color references traditional architectural style as well as the medium used for blueprints

CFM
CAPABILITIES
BROCHURE Zender + Associates created a capabilities brochure for CFM International, a world leader in commercial jet engine design, development, and production. Full page photos with circle callouts correspond to the brochure cover: pristine white accented by a circle die-cut window highlighting a CFM engine fan.
> detail: spread

COMPUTATIONAL
MEDICAL
CENTER The Computational Medicine Center represents a collaboration of Cincinnati Children’s Hospital Medical Center, and the University of Cincinnati Medical Center. CMC is a bustling and cutting-edge center of predictive medicine and disease management and represents a team of research physicians, and experts in bioinformatics, genomics, genetics, epidemiology, computer science and math and statistics. The are a leader in the collection, modeling, analysis and management of human and biological data.

The capabilities brochure design sought to bring together visuals that represent the innovative approach that CMC takes to science and health, data and medicine focusing on their theme of Predict, Prevent and Personalize. This project was a collaborative design project utilizing UC students and faculty as well as Z+ designers.
> detail: spread
> detail: insert

COMAIR
annual reports Comair -- one of the world's largest regional airlines and carries over nine million passengers every year as well as tons of U.S. mail and cargo between 115 plus cities in 3 countries, the United States, Canada and the Bahamas.

Comair, a wholly owned subsidiary of Delta Air Lines, is based in Cincinnati, Ohio. Comair's introduction of regional jets in 1993 and its rapid growth helped lead to expanded air service for communities across the nation. The company became the first regional airline to operate an all-jet fleet.

Design for the annual reports focused on specific themes for each year and utilized the notion of movement, transportation and innovation.
> detail: spread/map
> detail: spread
> detail: spread

GENERAL
ELECTRIC Zender + Associates has worked with GE Aircraft Engines over the past ten years creating brochures, posters and other informational pieces for a number of their programs. This brochure highlights the Manufacturing & Quality Technology Department.

JEWISH
HOSPITALS Jewish Hospital Health Care Services is an organization of affiliated services within a fifty-mile radius of Louisville. The Z+ corporate identify for Jewish Hospital features a limited number of distinctive system elements, which combine to make communication materials.

Included are: the Circle of Care, Jewish Hospital’s corporate symbol represented by a single, continuous line symbolizing the consistent quality and comprehensive nature of care, the looped rule magnifies the beauty and significance of the linear elements, gradations utilize softness to suggest compassionate touch, specific words and typefaces are used to communicate both the human aspect of health care and the more clinical and technical aspects.
> detail: spread

READING
ROCK A commercial and residential building materials supplier whose audience is primarily architects, designers, specifiers, builders – commercial, industrial and residential and finally, homeowners. The capabilities brochure combined shapes, textures and images of the wide variety of brick/block materials with finished construction projects.
> detail: interior spread

ROUGH
BROTHERS Zender + Associates developed a modular design system that allowed for great flexibility in corporate proposal preparation while maintaining visual identification of various divisions within Rough Brothers. The identity system was applied to business communication material, sales collateral, print advertising, and web site. The implemented program aided Rough in raising brand awareness and positioning Rough Brothers as a leader in commercial and institutional greenhouse design and manufacturing.

SCHUTTE
STAIR
COMPANY Schutte Stair Company offers a full spectrum of services to complete customized stair projects. Their highly skilled craftsmen offer both design and construction capabilities. The design solution to help the company tell their story, centered around striking imagery of their beautiful staircases, emphasizing curvilinear shapes, and combining these elements with customer quotes describing a high degree of excellence and satisfaction.

STANDARD
PUBLISHING Standard is a religious publisher, whose products are geared towards lifelong learning.

Product Catalog Imagery, and bands of color provided a fun, educational context, and “tweaking” of the colors and images created a sense of age range that accommodated Standard’s audience.

"For Girls Only" and "For Boys Only" Design of the covers and the inside design templates of the youth ministry elective studies focused on playfulness and attempted a fun gender specific feel.

Faith Mountain ad series Design emphasized the experiential, building upon the adventure theme of the curriculum product.
> detail: Faith Mountain ad series

ACCENOVATE Accenovate engineers ambiance by mixing innovation with incredible scents to create fragrance packaging solutions. They partner with clients to understand their business' needs and wants, then create a unique fragrance, with the right release, and breakthrough packaging. The design development focused on combining the nature of fragrances with the engineering that would customize these fragrances for individual clients.
> detail: secondary page
> detail: secondary page

CLAIRMONT PRESS
MYSTATEHISTORY.COM Mystatehistory.com is a new interactive web site from Clairmont Press which provides enrichment and enhancement of state knowledge and the development of skills in fun and exciting ways. The visual design solution focused on combining historical aspects with visuals and colors that would be fun for students.
> detail: secondary page

GRACEFUL
YEARS A specialized web site enabling adult children—of senior citizens—especially those who live a distance away from their senior parents, to identify and arrange for the healthcare and the supportive services those seniors needs. Tasteful duo-toned images of familial interaction provided the basic foundation to this site design.

THE
ROOKWOOD
GROUP The Rookwood Group is a business consulting and systems integration firm focused on the needs of marketing professionals, providing asset management solutions for large corporations. "Designing Systems to Order your Universe" required an identity that would reflect the service of creating order and access to a broad range of communications materials.
> detail: secondary page

SEEIDEAS Seeideas helps organizations achieve marketplace leadership through successful product development. Because good process is both foundational as well as ubiquitous, animations were used to create a sense of the movement involved in exploration and refinement towards specific goals and objectives.
> detail: secondary page
> detail: secondary page

TIGF The Truth In Government Foundation is an organization who communicates information about key issues of our day, and to help Americans protect Constitutional freedoms. Understated yet tasteful design, allows for easy access to critical information.